PRIVACY POLICY

Last Updated: August 12, 2025.
At Cloud Loft Mattress, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit or make a purchase from our website (the “Site”).
By using our Site, you agree to the terms outlined in this Privacy Policy.
Personal Information We Collect
When you visit our Site, we collect certain details about your device, such as:

Your web browser type
IP address
Time zone
Cookies installed on your device

As you browse, we also collect information about:

The pages or products you view
How you arrived at our Site (e.g., links from other websites or search terms)
How you interact with our Site

We call this “Browsing Information” and collect it using technologies such as:

Cookies – Data files stored on your device, often including a unique anonymous identifier. Learn more or manage cookies at allaboutcookies.org.
Log Files – Track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
Web Beacons, Tags, and Pixels – Electronic files that help us understand browsing behavior.

When you make (or attempt to make) a purchase, we collect:

Name
Billing and shipping addresses
Payment details (including credit card numbers)
Email address
Phone number

We call this “Purchase Information.”
“Personal Information” in this policy refers to both Browsing Information and Purchase Information.
How We Use Your Personal Information
We use Purchase Information to:

Process and fulfill orders (including payment processing, shipping, and order confirmations)
Communicate with you about your order or inquiries
Screen for potential fraud or risk
Provide you with relevant product updates, promotions, or offers (in line with your preferences)

We use Browsing Information to:

Detect and prevent fraud (especially by monitoring IP addresses)
Improve our Site’s design, functionality, and customer experience
Analyze how visitors interact with the Site to measure marketing effectiveness

Sharing Your Personal Information
We share your information with third parties who help us operate our Site and fulfill orders. For example, we use Google Analytics to better understand how customers use our Site. Learn more about how Google uses your data at: Google Privacy Policy, and opt-out at: Google Analytics Opt-Out.
We may also share your information:

To comply with laws and regulations
In response to lawful requests (subpoenas, search warrants, etc.)
To protect our legal rights

Behavioural Advertising
We may use your information to deliver targeted advertising or marketing we believe will interest you.
To learn more about targeted advertising, visit the Network Advertising Initiative’s guide.
You can opt out of targeted ads here:

You can also opt out via the Digital Advertising Alliance.
Do Not Track
Please note: Our Site does not alter its data collection practices when we detect a “Do Not Track” signal from your browser.
Your Rights (European Residents)
If you are located in the European Union, you have the right to:

Access the personal information we hold about you
Request corrections, updates, or deletion of your personal data

To exercise these rights, please contact us using the details below.
We process your data to fulfill contracts with you (e.g., delivering orders) and pursue legitimate business interests. Your information may be transferred outside of Europe, including to the United States and Canada.
Data Retention
We keep your Purchase Information for our records unless and until you request its deletion.
Changes
We may update this Privacy Policy to reflect changes in our practices, operations, or legal requirements.
Minors
Our Site is not intended for individuals under the age of 18.
Contact Us
If you have questions about our privacy practices, would like more information, or wish to file a complaint, contact us at:
Email: info@cloudloftmattress.com
Mail: 101 SE Ocean Blvd., Suite 201, Stuart, FL 34994